Amongst all the articles and TV programmes looking back over the past year, one stuck out as particularly relevant to this course: Adweek's '10 Best Commercials of 2011'. This is the ad that took the top spot. Interesting that it makes pretty much NO use of language at all. Interesting too to think about what brand values it's communicating.
You can read what they said about it here and view the rest of the top ten starting here.
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